Developed wireframes, functional HTML prototypes, and flow diagrams for labs.TV.com launch.
Worked directly with product managers to help develop use cases.
Represent design team in usability testing.
Helped launch the TV.com/Relay badge program to promote show checkins and commenting.
Working with mobile team to unify mobile presence for TV.com.
Evangelize User Experience mobile and tablet best practices to increase awareness.
Design Manager
November 2009 - June 2010
Managed design of new Peek India website for product launch.
Launched major online marketing campaign in Q4 focusing on display ads that ran on Yahoo! and Hotmail.
Increased CTR from 0.9 to 0.28 and brought record numbers of traffic during the holiday season.
Relaunched our business site to support new SMB focussed strategy.
Worked with product team on the UI design of the next-gen device.
Freelance Designer
June 2005 - Present
Work varies from large-scale print and web advertising campaigns, website management, and beverage bottle redesigns.
Design and implantation of custom Wordpress themes.
Designed user flows for Motoblur application on Motorola Android devices.
Clients include IDEO, Guayakî Yerba Mate, Blacksquare, F5toRefresh.com, gdgt.com.
Senior Designer
September 2008 - September 2009
Redesigned the homepage and various secondary pages for the site, working from wireframes to final design delivarables.
Simplified login process along with the user menus to provide easier access to all profile features.
Created comprehensive style guide with CSS annotated mocks.
Other projects included everyday maintenance of the site, design of proposals for RFPs, in-house ads that go across our network of 600+ sites, and management of the Yardbarker brand.
Designer
May 2008 - September 2008
Design of a wide range of print, web, identity, advertising, and signage for multiple luxury real estate clients. Scope of one particular client may range from brochures, advertising and billboards, to a complete signage system for one property.
Designer
May 2007 - May 2008
Design, concepting, and production of corporate social responsibility reports, environmental graphics, branding, and website design for variety of clients.
Managed Sun Microsystems projects under guidance of Creative Director and produced both online and print versions of their CSR report.
Designed eco-focused community with green house gas calculators for personal and business use. Created to foster transparency and sharing of carbon data.
Focus on brand strategy in the realm of green graphic design.
Graphic Designer
January 2006 - May 2007
Created all corporate and school-based marketing materials, PR, and sales support tools ranging from print collateral to online advertising.
Collaborated with MARCOM managers to come up with custom branded school marketing materials, balancing both corporate and school brand guidelines, on-time and to school's satisfaction.
Design Assistant / Senior Production Artist
June 2004 - August 2005
Assisted the Art Director on photo editing and production, layouts and conceptual work.
Regular correspondence with contributors and recruiting of new freelance talent.
Training of interns.
File management of current and archived issues of the publication.
Photo and design file prepress from production to press-ready PDF files.
Worked closely with Art Director on redesign and porting assets over from Quark to InDesign.
